![]() ![]() ![]() Research – Lastly, let’s not forget about research.Methods like account-based marketing (ABM) are reliant on getting exact matches to your target customer profiles.įind out how to create customer profiles with this step-by-step guide! Outreach or Outbound Lead Generation – With growing competition, there is no other alternative than hyper targeting.Recruitment – Looking for a growth hacker that is both an SEO expert and a digital marketer, but not a PPC specialist? Then, advanced search with Boolean logic can help you narrow down your candidates straight from the search field itself.If everyone started using Boolean search – on any platform for that matter – we’d probably spend less time sifting through all the noise in our results. Using Boolean search allows users to be highly targeted with their searches, and this means faster results, less time sorting through unwanted leads, and more efficient work. You end up having to sift through a lot of results to find the ones that actually matter. However, the process can be taxing, even if you have access to advanced filters on LinkedIn Sales Navigator. One of the most powerful features of LinkedIn and Sales Navigator is their search functionality, which allows you to do research, connect with people, and secure new leads. It’s used just as you would with filters to limit or broaden the exact search string you’re looking for. LinkedIn boolean search is using advanced searching techniques to pull more specific results during a search. LinkedIn Boolean Search Operator 5: Brackets/Parentheses and Advanced Searches.LinkedIn Boolean Search Operator 4: NOT.LinkedIn Boolean Search Operator 2: AND.LinkedIn Boolean Search Operator 1: Quotes.What doesn’t work on LinkedIn Boolean Search?.The Difference Between Advanced Searches on LinkedIn and Google.NOTE: To learn how to do these types of searches, see How to do LinkedIn searches on this page. Let’s look some examples from doing LinkedIn searches: So far, all the examples have been using LinkedIn’s Jobs tab. For example: 5 miles from zip code 19141 produces 92 results: To narrow the search down, use your zip code and a radius. You can combine these, using parentheses, for more complex searches.įor example: (digital OR seo OR marketing OR online OR advertising OR web OR multimedia) AND (associate OR analyst OR manager OR producer) This returns 10,461 results Simple, but powerful. NOT: Excludes results with this word/phraseĮxample: LinkedIn Jobs tab: You want jobs in the Philadelphia area that have marketing but not “social media” in the job description. You can narrow down the search by being more specific in your search terms or narrowing the geographic area. OR: Provide results that contain either elementĮxample: LinkedIn Jobs tab: You want jobs in the Philadelphia area that have marketing or “social media” in the job description. Getting more specific gives us 330 results. Hmmm… maybe get more specific? Try “digital marketing” and “social media”: ![]() This forces the search engine to look for that exact phrase.įor those of you who remember Venn diagrams, the Boolean AND is the intersection of the two sets: Note that I put social media in quote marks. AND: Provide results that only contain both elementsĮxample: LinkedIn Jobs tab: You want jobs in the Philadelphia area that have marketing and “social media” in the job description. ![]() These must be in ALL CAPS when using them to do a Boolean search. Boolean Search – So Simple Yet So Powerfulīoolean searches are a way to search LinkedIn, Google and other search engines, and job boards. ![]()
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